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categoryإدارة أعمال schoolبكالوريوس event_available2026-07-14

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Question 4 1 pts "Your company must decide whether or not to introduce a new product. The profit of the product will be either at a high level (a success) or quite low (a flop). The profit for high sales and low sales is as follows: If the product is introduced, the profit is $4 million and -$1.6 million for a success and flop, respectively. If the company does not introduce a product, the profit is $0. Without a survey (see below), the probability of a success is 0.3 and the probability of a flop is 0.7. Your company has the option to conduct a market survey to better ascertain the true market demand. The survey will cost $0.24 million. The survey does not provide perfect information about the sales, but there are three possible outcomes from the survey: (1) the survey may predict success for the new product; (2) the survey may predict that the new product will be a flop; or (3) the survey result may be inconclusive. If the product will be a success, there is a 0.45 probability the survey will predict a success, a 0.38 probability that the survey will be inconclusive, and a 0.17 probability that the survey will predict a flop. If the product will be a flop, there is a 0.27 probability the survey will predict a success, a 0.33 probability that the survey will be inconclusive, and a 0.4 probability that the survey will predict a flop. What is the expected profit of the best option? This includes whether or not to pay for the survey and whether or not to launch the new product. Enter your answer in thousands of dollars. For example, if the answer is $125,000, enter 125."

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