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categoryالاقتصاد والأعمال
schoolبكالوريوس
event_available2026-07-13
السؤال
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Problem 14-15
(All answers generated on the Analytic Solver Platform using 10,000 trials and random seed 1994.)
In preparing for the upcoming holiday season, Fresh Toy Company (FTC) designed a new doll called The Dougie that teaches children how to dance. The fixed cost to
produce the doll is $100,000. The variable cost, which includes material, labor, and shipping costs, is $34 per doll. During the holiday selling season, FTC will sell the
dolls for $42 each. If FTC overproduces the dolls, the excess dolls will be sold in January through a distributor who has agreed to pay FTC $10 per doll. Demand for
new toys during the holiday selling season is extremely uncertain. Forecasts are for expected sales of 60,000 dolls with a standard deviation of 15,000. The normal
probability distribution is assumed to be a good description of the demand. FTC has tentatively decided to produce 60,000 units (the same as average demand), but
it wants to conduct an analysis regarding this production quantity before finalizing the decision.
(a) Create a what-if spreadsheet model using formulas that relate the values of production quantity, demand, sales, revenue from sales, amount of surplus,
revenue from sales of surplus, total cost, and net profit. What is the profit corresponding to average demand (60,000 units)?
(b) Modeling demand as a normal random variable with a mean of 60,000 and a standard deviation of 15,000, simulate the sales of The Dougie doll using a
production quantity of 60,000 units. What is the estimate of the average profit associated with the production quantity of 60,000 dolls?
How does this compare to the profit corresponding to the average demand (as computed in part a)?
The input in the box below will not be graded, but may be reviewed and considered by your instructor.
(c) Before making a final decision on the production quantity, management wants an analysis of a more aggressive 70,000-unit production quantity and a more
conservative 50,000-unit production quantity. Run your simulation with these two production quantities. What is the mean profit associated with each?
When ordering 50,000 units, the average profit is approximately $
When ordering 70,000 units, the average profit is approximately $
(d) Besides mean profit, what other factors should FTC consider in determining a production quantity? Compare the four production quantities (40,000; 50,000;
60,000; and 70,000) using all these factors. What trade-offs occur?
If required, round Probability of a Loss to three decimal places and Probability of a Shortage to two decimal places.
Production
Quantity
Average
Profit
40,000
50,000
60,000
70,000
Profit
Standard
Deviation
Maximum
Profit
Probability of Probability of
a Loss
a Shortage
What is your recommendation?
The input in the box below will not be graded, but may be reviewed and considered by your instructor.
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