تم الحل ✓
categoryالإدارة والاقتصاد
schoolبكالوريوس
event_available2026-07-15
السؤال
Transcribed Image Text:
Graphing and Computation
1. The marketing department of Company TM is deciding on the number of months its advertising material be aired on
television and radio, aside from its aggressive campaign on social media. Production and airing cost for 1 month on TV
is 12,000,000 whereas on radio, production and airing cost would amount to 1,000,000. To maximize returns which
equates to increase in brand awareness, as mentioned, the company wants to compute for the number of months that
would be allocated for both media given the following costs, and audience reach:
Medium
Cost
TVC
Audience Reach
12,000,000
6,000,000
Radio
1,000,000
600,000
The company has an advertising budget of PhP 70,000,000.00. Provide for the optimal solution.
Instructions:
a. Formulate the linear problem by identifying the decision variables. Create a table indicating the decision variables and
constraints. Compute for the optimal solutions and total cost using MS Excel Solver (10 pts).
b. Create an algebraic equation/formula indicating the objective function, constraints, and non-negativity restriction (10
pts).
c. Find the feasible region and optimal solutions through graphical solution (10pts.).
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