ww2.capsim.com $201.he e studentkey=20550488simid=C59559&round=4&Report=CapCou COMPEAM & INQUIRER Fage o Nano Market Segment Analysis Top COMP-XM INQUIRER Accessibility Nano Round: 0 December 31, 2019 Nano Statistics Total Industry Unit Demand 3,651 Andrews Actual Industry Unit Sales 3,651 Segment % of Total Industry Next Year's Segment Growth Rate 19.3% Baldwin 14.0% Chester Nano Customer Buying Criteria Expectations Importance 1. Ideal Position Pfmn 11.3 Size 6.7 35% Digby 2. Price $28.00 - 40.00 27% 3. Age Ideal Age = 1.0 20% 0% 20% 40% 60% 80% 100% 4. Reliability MTBF 18000-24000 1856 Perceptual Map for Nano Segment 14 hp Perceptual map (at end of this year) 40% 35% 30% 26% 20% 15% 10% 5% 0% Actual vs Potential Market Share 2019 Nano 1,11 Actual Potential 1:55 AM Friday 7/24/2020 Core Market Segment Analysis COMP-XM INQUIRER Accessibility Core Round: 0 December 31, 2019 Core Statistics Total Industry Unit Demand 6,681 Andrews Actual Industry Unit Sales 6,681 Segment % of Total Industry 35.3% Baldwin Next Year's Segment Growth Rate 10.0% Chester Core Customer Buying Criteria Expectations Importance 1. Price $20.00-32.00 46% Digby 2. Age Ideal Age # 2.0 20% 3. Reliability MTBF 16000-22000 18% 0% 20% 40% 60% 80% 100% 4. Ideal Position Pfmn 9.4 Size 10.6 16% Perceptual Map for Core Segment Perceptual map (at end of this year) Actualys Potential Market Share hp 12 35% 30% 26% 20% 15% 10% 614 Top Products in Core Segment temples 2019 Core Chester Actual Potential Digby 1:55 AM Friday 7/24/2020 capsim.com Thrift Market Segment Analysis COMP-XM INQUIRER Accessibility Thrift Round: 0 December 31, 2019 Thrift Statistics Total Industry Unit Demand 5,104 Andrews Actual Industry Unit Sales 5,104 Segment % of Total Industry 27.0% Baldwink Next Year's Segment Growth Rate 11.0% Chester Thrift Customer Buying Criteria Expectations Importance 1. Price $14.00-26.00 55% Digby 2. Reliability MTBF 14000-20000 20% 3. Ideal Position Pfmn 7.3 Size 12.7 15% 0% 20% 40% 60% 80% 100% 4 Age Ideal Age = 3.0 10% Perceptual Map for Thrift Segment Perceptual map (at end of this year) 12 14 15 3 50% 4096 30% 20% 10% Top Products in Thrift Seament 19 W Actual vs Potential Market Share 2019 Thrift Baldwin Chester Actual Potential Digby 1:55 AM Friday 7/24/2020 Elite Market Segment Analysis Top COMP-XM INQUIRER Accessibility Elite Round: 0 December 31, 2019 Elite Statistics Total Industry Unit Demand 3.479 Andrews Actual Industry Unit Sales 3.479 Segment % of Total Industry 18.4% Baldwin Next Year's Segment Growth Rate 16.0% Chester Elite Customer Buying Criteria 1. Age Expectations Ideal Age = 0.0 Importance 34% Digby 2 Price $30.00 42.00 24% 3. Ideal Position Pfmn 13.3 Size 8.7 22% 0% 20% 40% 60% 80% 100% 4 Reliability MTBF 20000-26000 20% Perceptual Map for Elite Segment hp Perceptual map fat and of this year 4086 35% 30% Actual vs Potential Market Share 2019 Elite 1:55 AM Friday 7/24/2020