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categoryالإدارة والاقتصاد
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event_available2026-07-15
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12,000
10,000
$1.27 The Extron Oil Company Is Considering...
S1.27 The Extron Oil Company is considering making a bid for a shale oil development contract to be awarded by the
federal government. The company has decided to bid $110 million. The company estimates that it has a 60% chance of
winning the contract with this bid. If the firm wins the contract, it can choose one of three methods for getting the oil
from the shale: It can develop a new method for oil extraction, use an existing (inefficient) process, or subcontract the
processing out to a number of smaller companies once the shale has been excavated. The results from these alternatives
are given as follows.
OUTCOMES
DEVELOP NEW PROCESS
PROBABILITY PROFIT (MILLIONS)
Great success
30
$600
Moderate success .60
300
Failure
.10
-100
USE PRESENT PROCESS
OUTCOMES
PROBABILITY
PROFIT (MILLIONS)
Great success .50
$300
Moderate success 30
200
Failure
.20
-40
SUBCONTRACT
OUTCOMES
Moderate success 1
PROBABILITY
PROFIT (MILLIONS)
$250
The cost of preparing the contract proposal is $2,000,000. If the company does not make a bid, it will invest in an
alternative venture with a guaranteed profit of $30 million. Construct a sequential decision tree for this decision
situation and determine whether the company should make a bid.
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