تم الحل ✓
categoryالاقتصاد والأعمال
schoolبكالوريوس
event_available2026-07-15
السؤال
Transcribed Image Text:
(Q.7) Data 1-2-3 is a top-selling electronic spreadsheet product. Data is about to release version 5.0. It
divides its customers into two groups: new customers and upgrade customers (those who previously
purchased Data 1-2-3, 4.0 or earlier versions). Although the same physical product is provided to each
customer group, sizable differences exist in selling prices and variable marketing costs:
New Customers
Upgrade Customers
Selling price
$275
$100
Variable costs
Manufacturing
$35
$35
Marketing
65
100
15
50
Contribution margin
$175
$ 50
The fixed costs of Data 1-2-3, 5.0 are $15,000,000. The planned sales mix in units is 60% new
customers and 40% upgrade customers.
Questions:
1. Calculate the Data 1-2-3, 5.0 breakeven point in units (number of bundles, new customers, upgrade
customers) assuming that the planned 60% : 40% sales mix is attained?
2. If the sales mix is attained, what is the operating income when 220,000 total units are sold?
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